Start With Why

<b>Brought to you by Penguin.<br /><br />ISN'T IT TIME YOU READ <i>START WITH WHY</i>?</b><br /><br /><b>Simon Sinek's iconic global bestseller has sold more than three million copies by asking a simple fundamental question:</b><br /><br /><i>Why are some people and organisations more innovative, more influential, and more profitable than others?</i><br /><br />The answer to why is another why. Leaders like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with a WHY. They realized that people won't truly buy into an idea, a movement, a product or a service until they understand the WHY behind it.<br /><br /><b>With a new foreword, and updates throughout – like the importance of holding onto our WHY in a social media obsessed world - this 15th anniversary edition celebrates the simple but transformative idea that leads people to inspire greatness.</b><br /><br /><b>'One of the most incredible thinkers of our time,' Steven Bartlett, podcaster and author of <i>Diary of a CEO</i></b><br /><br /><b>‘A deep, abiding understanding of what you want to inspire, and how you want to lead is the basis of this inspirational book’ <i>Forbes</i></b><br /><br />© Simon Sinek 2011 (P) Penguin Audio 2025